The Challenge

Create content that stands out in a growing category while balancing education, lifestyle storytelling, and platform trends.

The Solution

By partnering closely with strategists, creatives, account teams, and clients, I help develop content that makes the brand feel approachable, relevant, and culturally connected.

My Role

Content planning, concept developing, copywriting, community management, trend research, and creative development.

Recipes
Influencer Style Content
Engagement Amplifiers
Trending Content

My roles: art direction, content creation, production, social media management, influencer campaign management

Tools Used: Adobe AfterEffects, Illustrator, Photoshop, Sony cameras, Aperture light kits

Copy: Duncan Heredia

Designers: Lucas Harmon, Nima Ayagh, Ximena Alvarado

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16 personalities brewery | branding