The Ask

Create and build up a consistent social presence that feels bold, relevant, and true to Henrietta Said’s spiciness.

The Solution

Built an always-on content rhythm that mixes trend-driven moments, branded storytelling, and curated influencer content to keep things trendy but recognizable.

My Role

Led concepting, planned shoots, and edited content to bring ideas to life from first thought to final post.

Brand Personality
Trending Content
Paid Ads

Results

  • 503%

    comment growth

  • 16.1K

    engagements (influnecer campaign)

  • 115K

    organic impressions

My roles: art direction, content creation, production, social media management, influencer campaign management

Tools Used: Adobe AfterEffects, Illustrator, Photoshop, Sony cameras, Aperture light kits

Copy: Duncan Heredia, John Stone

Designers: Lucas Harmon, Nima Ayagh, Hannah Popp

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