The Ask
The Solution
My Role
Create engaging content that still feels true to each of Hilton’s unique brands.
Balanced elevated storytelling with trend-aware content to keep things both on-brand and culturally relevant tailored to each brand voice.
Art directed, shot and designed social content as part of a larger team, ensuring consistency across multiple touchpoints.
@embassysuites@home2suites@homewoodsuites
@tru
@hamptonbyhilton
@hiltongardeninnResults
My roles: art direction, content creation, production
Tools Used: Adobe AfterEffects, Premiere Pro, Illustrator, Photoshop, Canon & Sony cameras, Aperture light kits
Copy: Kellie Dickinson, Jacob Church
Content Creation: Tori Evert